For asset-based carriers building beyond the spot market
Turn weak lanes into repeat freight relationships.
Tell us where your trucks repeatedly go weak. LaneFoundry starts with direct shipper accounts that fit your equipment, geography, and operating pattern, shows you why they’re worth pursuing, and helps you build a path from first conversation to repeat freight.
One weak return marketThree evidence-backed opportunitiesFree account · no card
Example Deadhead Direct scan3 matched opportunities
87
FreshFields Foods21 mi pickup · Evidence B
Pursue
81
Southern Cold Storage36 mi pickup · Evidence B
Not a load board. Not a shipper database.
Stop solving the same empty-truck problem every week.
Spot freight solves today’s truck. Relationships can improve the lane over time. Brokers are useful; depending on transactional freight for everything is the problem.
Today
Deliver → truck empties → open the load board → take what moves → repeat
With LaneFoundry
Deliver → identify a fit → start the relationship → trial freight → repeat freight
Free lane scan
Where does your truck regularly come back empty?
Tell us what equipment you run, what it can haul, and where it should head next. We’ll reduce the surrounding market to three accounts worth investigating—not dump a shipper list on you.
01Verify your carrier and weak lane
02Create a free account to save it
03See your three grounded opportunities
Account-gated discovery
Find my 3 shipper matches
3 matches
Lane Intelligence → Deadhead Direct
Your load board finds the next load. LaneFoundry builds what comes after.
We start with where your trucks actually run, narrow the market, and help you progress the right accounts.
Weak return marketThe truck becomes empty. The commercial work starts here.Photo: Troy Mortier / UnsplashDirect shipper sideFacilities, freight evidence, and a path to the buyer.Photo: Ruben Mavarez / Unsplash
01
Diagnose the lane
Lane Intelligence combines equipment, empty market, direction, capacity, and acceptable pickup deadhead.
02
Discover and rank
Deadhead Direct identifies potential direct shipper accounts using public freight evidence and a deterministic score. The model does not invent or alter it.
03
Build a Pursuit Brief
See fit, evidence gaps, risks, buyer path, Carrier Readiness, and the best next move.
04
Build the relationship
Conversation → quote → trial freight → repeat freight. Track each step as the relationship develops.
Carrier Readiness · No fake certainty
We tell you what we found, what we inferred, and what we still don’t know.
LaneFoundry will not claim a shipper has four loads every Tuesday unless direct evidence supports it. A missing signal is not proof of the opposite, and your available capacity is never treated as shipper demand.
Opportunity intelligence powered by Deadhead Direct
Evidence ladderConfidence grows with direct support
6
Exact lane / frequency confirmedDirect evidence required
5
Recurring freight evidenceStrongest public signal
4
Geographic / distribution matchSupported overlap
3
Likely equipment matchCommodity and handling fit
2
Clearly generates truck freightFreight activity found
1
Plausible shipperRequires qualification
Free carrier tools
Know the numbers before you chase the next load.
Work out what an empty trip costs, evaluate the whole lane, or assess how much control you have over your freight.
01 · Calculate
Deadhead Cost Calculator
Estimate the operating cost of empty miles before accepting the next move.
For carriers actively developing a few lanes into stronger freight relationships.
Recurring direct shipper opportunity discovery
Full evidence and deterministic scoring
Buyer-resolution workflow and Pursuit Briefs
Relationship pipeline and opportunity refreshes
Track conversation → quote → trial → repeat
Network Builder
$299/ month
Up to 10 active Lane Profiles
For fleets developing relationships across a broader network.
Everything in Lane Builder
More active markets
Pursuit Briefs across your active lanes
Track outcomes across your lanes
Follow opportunities toward repeat freight
Software subscriptions renew monthly. Secure checkout and subscription management are handled by Stripe.
Concierge · founder-assisted beta
3 Qualified Introductions
$150 one-time
Want us involved?
Want more than research? We’ll manually qualify three potential direct shipper relationships and help you identify the best path into the conversation.
This optional service adds manual research and qualification around specific opportunities. It is separate from your software subscription.
3 manually reviewed opportunities
Equipment and geography fit
Why the relationship may make sense
Buyer/contact path and what is known vs. unknown
Outreach angle, next step, and introduction support where appropriate
Opens an email request to hello@lanefoundry.com. We confirm fit and scope before payment. No charge on request.
Qualification means researched potential fit, not confirmed buyer interest. Freight availability, responses, and conversion are not guaranteed. LaneFoundry does not broker freight or arrange transportation.
Need hands-on relationship development?
Talk to us about managed matching and relationship research.
